The Story of Fast Fashion
This story involves you, in fact you are the main character. Let's begin our story to discover the truth about the fast fashion industry. On this journey, you will discover what happens when you buy into the fast fashion industry. From the moment you buy and discard even one item of fast fashion, you will discover the real impact of your choice on the planet and the people you share it with. Discover the truth about what happens to your unwanted fast fashion clothing.
And so our journey begins...
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"Happy Days! Returned home from a great day out shopping for clothes. I got some really cool stuff and amazing value too! Where am I going to hang everything? I think it's time for a clear out..."
You are contributing to a non-sustainable cycle every time you buy fast fashion and discard your clothes...
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"I can just get rid of these clothes. They are so easy to replace as they were so cheap. I think I'll go online and buy something else...."
Welcome to the fast fashion graveyard! This is where your unwanted clothes end up...
About 73% of textiles end up in landfill sites. Even one item will take at least two years to bio-degrade. Dyes and fibres are leached out into the environment, damaging the wild life and us.
Garment Workers Wanted: Apply today...
Wouldn't you like to work here? You'll be entitled to a very low wage, unhealthy working conditions, long hours and no holiday or sick leave. Also, you can be only five years old, we don't care! You'll make just barely enough to eat.
This story is not over, you can change the narrative...
Be part of the slow fashion movement. Nurture your own passions and projects. We all need something to motivate us. Take a look around; perhaps you’ll discover ways you can make a difference. Are you ready to be inspired?